SEO consultant based in Ramat Gan, Israel
SEO Consulting, International Search and Reputation Strategy
I work directly with companies that need experienced help with search visibility, international growth, online reputation and increasingly, the way they appear inside AI-driven search systems.
I have worked in SEO and online marketing since 2010, with projects spanning more than 20 languages, countries and markets.
The work is deliberately hands-on. I stay involved in the analysis, decisions and execution instead of passing the account through several layers of people.
The work usually starts with a problem
Some clients arrive because organic traffic has fallen.
Others are preparing to enter a new country, migrate a website, review an agency relationship or understand why competitors are appearing in ChatGPT while they are not.
The common thread is that the answer is rarely “do more SEO.”
The useful question is what is actually limiting visibility, trust or demand.
SEO strategy has become disconnected from the business
Rankings can improve while qualified leads stay flat. Reports can become more detailed while nobody knows what should happen next.
I help reconnect search work with commercial priorities.
The company is entering another market
International SEO requires local search research, architecture, localization, authority and measurement.
Translating an existing website is not a market entry strategy.
Search results are affecting trust
A company, executive or individual can be judged by outdated articles, reviews, incomplete profiles or AI-generated summaries before a conversation takes place.
Reputation work starts by understanding which sources are shaping that picture.
AI search is creating a new visibility gap
ChatGPT, Google AI, Perplexity, Grok and other systems can influence how companies enter a buyer's shortlist.
I measure those systems separately rather than treating “AI visibility” as one fixed ranking.
Core areas
SEO Consulting
Independent analysis, prioritization, second opinions, internal team support and strategic guidance.
International SEO
Market-specific search strategy for companies targeting multiple countries.
Online Reputation Management
Reputation work across search results, reviews, sources and AI answers, for companies and individuals.
AI Search and GEO
Prompt analysis, citation mapping, source research and cross-platform visibility monitoring.
Technical SEO
Investigation of crawling, indexation, architecture, JavaScript, migrations and other technical constraints.
Link Building and Authority
Link and source strategy based on relevance, audience, context and market fit rather than raw link counts.
Direct involvement is part of the service
When I review a project, I remain involved after the initial call.
I do not sell the strategy and then hand the core SEO or GEO work to an unknown external supplier.
For companies with internal marketing, development or content teams, I can work alongside the existing team rather than replacing it.
International experience
My work has included more than 20 languages, countries and markets.
That experience has made one thing very clear: search behavior does not become international simply because a website is written in English.
Each market needs to be evaluated on its own terms.
Discuss an International Search ProjectWhat I measure
The right metrics depend on the problem.
That may include organic visibility, qualified traffic, leads, country-level performance, indexation, technical health, backlink quality, branded search results, AI mentions, citations, source domains and how a company is represented across different systems.
I do not believe in replacing business questions with one proprietary score.
No fixed long-term contract by default
Most engagements are structured on a month-to-month basis.
SEO can require sustained work, but the commercial relationship should continue because the work remains useful, not because leaving is difficult.
What working together looks like
Direct involvement
The person reviewing the strategy remains involved in the work.
Clear reasoning
Recommendations should explain why something matters, not simply what to do.
Practical reporting
Reporting should help make decisions rather than generate more dashboards.
Frequently asked questions
Do you work only as a consultant?
No. Some engagements are advisory, while others include direct implementation and ongoing SEO work. The right structure depends on the team, website and problem.
Do you work with companies outside Israel?
Yes. A substantial part of my work is international, including multilingual and multi-market projects.
Can you guarantee Google rankings?
No. Google controls its search results. I can commit to the work, analysis, implementation, communication and reporting that are within my control.
Do you work with ChatGPT and other AI search systems?
Yes. I work on AI search visibility, source analysis, citation monitoring and AI reputation across platforms including ChatGPT, Google AI, Perplexity and Grok where relevant.
Do you outsource the SEO work?
Core SEO and GEO analysis and execution are handled directly. Where a project requires a third-party service, such as a publisher placement or a client-side developer, that role is made clear.
Latest from the blog
My perspective on the search decisions that reach beyond rankings, from website changes to the information customers find about your business.
Your company has changed. Here is how to update the public record.
A rename, retired product or leadership change needs an update plan that separates current information from legitimate history.
How to check whether Google sees the content your customers see
Compare delivered HTML, rendered content and indexed evidence before turning a JavaScript concern into a website rebuild.
Which unlinked brand mentions are worth asking an editor to link?
An accurate mention can already be useful. Ask for a link when the destination gives readers something the reference cannot.
Have a search problem that needs a second set of eyes?
Send me the website and a short description of what is happening.