International companies entering Israel often start with translation.
That is understandable.
It is also where many SEO problems begin.
A phrase that sounds correct in Hebrew may not be what Israelis actually search.
Technology, finance, software and marketing are full of mixed language behavior.
A user may type most of the query in Hebrew and keep the product category in English.
Another may use a transliterated brand name.
A third may search entirely in English even though the purchase will be made locally.
That means keyword research must happen in the Israeli market.
The page structure also needs to reflect local intent.
A landing page built for the United States may answer the wrong questions for an Israeli buyer.
Trust sources can differ too.
Local publications, directories, professional organizations and reviews may matter more than the sources supporting the international website.
Technical implementation is another consideration.
Hebrew is right to left, but URLs, numbers, product names and many technical terms remain left to right.
Poor mixed direction handling can create usability problems even when the content itself is accurate.
An international company should also decide whether Israel needs separate commercial pages or simply a Hebrew version of global content.
The answer depends on the offer.
If pricing, support, regulation, delivery or examples differ locally, the page should probably reflect those differences.
Hebrew SEO is local market research.
Translation is only one part of the execution.