Blog
Practical thinking on SEO, reputation and AI search
I write about the decisions behind search visibility: what to change, what to question and what a business needs to understand before committing resources.
Here I share focused perspectives on SEO, international websites, reputation and AI search. Each post takes a specific problem and works through the choices, evidence and trade-offs that matter.
Your company has changed. Here is how to update the public record.
A rename, retired product or leadership change needs an update plan that separates current information from legitimate history.
How to check whether Google sees the content your customers see
Compare delivered HTML, rendered content and indexed evidence before turning a JavaScript concern into a website rebuild.
Which unlinked brand mentions are worth asking an editor to link?
An accurate mention can already be useful. Ask for a link when the destination gives readers something the reference cannot.
When several pages rank for the same query, which ones should you change?
Shared queries can reveal confused page roles, but they can also reflect different needs. Diagnose the difference before removing content.
What to do when an AI assistant describes your company incorrectly
Treat an inaccurate AI answer as a specific incident: preserve it, investigate the evidence and separate source corrections from answer changes.
What to Put in an SEO Brief Before Asking a Consultant for a Plan
The most useful part of an SEO brief may be the constraint your website never mentions.
How I Would Choose an International Website Structure the Business Can Maintain
An international URL structure commits your business to a way of operating, not just a naming convention.
The Decisions I Would Settle Before Approving a Website Migration
A migration needs agreed destinations, release criteria and responsibility for what happens after the launch.
What a Monthly SEO Report Should Help Management Decide
A useful SEO report makes the next decision easier, including when the evidence does not support a confident answer.
Fix Inconsistent Company Information Before Pursuing AI Search Visibility
Before asking an AI assistant to describe your business accurately, check whether your own pages agree.
