Technical SEO for Problems That Need Investigation, Not Another Checklist
Technical SEO becomes useful when it explains why search engines are behaving the way they are.
A list of crawl warnings is not the same thing as a diagnosis.
Issues I work on
- Indexation.
- Crawling.
- Rendering.
- JavaScript.
- Canonicals.
- Redirects.
- Status codes.
- Internal architecture.
- Faceted navigation.
- Sitemaps.
- Robots directives.
- Structured data.
- Core Web Vitals.
- Hreflang.
- Migrations.
Prioritization
Not every technical warning deserves engineering time.
I separate issues that are materially affecting search from items that can safely wait.
Migrations
SEO should be involved before launch.
URL mapping, redirects, canonicals, internal links, staging controls, analytics and post-launch validation need to be planned before the old site disappears.